Conta Simples Platform

Conta Simples

Overview

A digital banking platform serving Brazilian businesses. As a Frontend Engineer embedded in the Expense Management and Banking tribes over 3.5 years, I contributed to rebuilding core infrastructure, automating compliance workflows, and shipping features that directly impacted retention and revenue.

Scope of Work
Frontend Development Platform Architecture Process Automation A/B Testing & Optimization
Industry
Financial Services / Digital Banking
Role
Frontend Engineer
Duration
3.5 Years

Building at scale while the plane was flying.

  • Internet Banking Rebuild As part of an independent team, rebuild the entire internet banking platform from scratch while keeping the product running in production.
  • Expense Management & Compliance Optimize complex compliance workflows by automating repetitive tasks without compromising security or regulatory requirements.
  • Customer Retention Design personalized onboarding journeys to improve new user activation and long-term engagement.
  • Payment Systems Reduce critical payment failures that were directly impacting user trust and platform reliability.
  • Business Impact Develop features that contributed directly to revenue, including subscription services and conversion optimization.
The Impact

The results were measured in operational efficiency, user retention, payment reliability, and direct revenue contribution.

150h
Monthly savings in automated compliance
20%
Increase in new customer retention
98%
Payment success rate (up from 89%)
10%
Revenue from subscription service
Worked at the intersection of product, engineering, and business. Learned that the best technical solutions are the ones that ship — and that real impact comes from features tied directly to revenue and user outcomes.
Key Learnings React, React Native, Node.js, TypeScript, GraphQL, AWS